Top 10 Best eCommerce Companies in India [2024 List]
Customers are often confused about which ecommerce websites they should shop from. The confusion is understandable because a lot of shoppers have fallen prey to fraudulent websites that accept orders and payments but never actually deliver.
Since the entire online shopping experience rests on trust and transparency, it’s important customers know which sites they can trust. Here’s our pick of the best ecommerce companies. Take a look!
1) Amazon India
Amazon India, a subsidiary of the multinational retail giant, first opened its doors to the Indian audience in June 2013, and since then, there has been no looking back.
The brand is synonymous with super fast same-day and next-day delivery that suits today’s frequent shoppers.
It’s also the chosen platform for many high-demand brands like Xiaomi and Apple to launch their latest gadgets like TVs and smartphones.
Over the years, Amazon India has gained popularity only a select few can compete with. A large part of it is due to the reasonable prices and free shipping it offers.
Amazon has a user review section at the bottom of every product page that further solidifies trust in customers.
With the introduction of Amazon Prime Video, Amazon Music, and Amazon Pay, the company has entered the entertainment and payment industries.
Founded
2013
Founded By
Jeff Bezos
Headquarters
Hyderabad, India
Products/Services
Fashion apparel, Home appliances, Books and Stationery, Ecommerce, Online Advertising, Logistics, Online streaming, and Music
2) Flipkart
Flipkart entered the ecommerce sphere much like how Amazon entered it – by selling books. Since then, it has rapidly expanded to incorporate several other retail segments under its wing.
It’s known in the ecommerce market for providing super affordable electronic items like mobile phones and home appliances.
Flipkart’s ‘Big Billion Days’ is one of the biggest and most-awaited discount fairs in the Indian ecommerce industry, with prices slashed upto 90%!
There’s nothing like offering crazy discounts to win over customers, and Flipkart has done it right. The company’s origin story is punctuated with frequent acquisitions.
Soon after Flipkart launched in 2007, it acquired some popular book-selling companies like WeRead, Mime360, and Chakpak, which increased its popularity.
But the company started witnessing unparalleled growth since it brought another ecommerce storefront, Myntra, under its banner, in 2012.
Since then, it has achieved a 62% GMV market share and is the biggest competitor of Amazon.
Founded
2007
Founded By
Binny Bansal, Sachin Bansal (Parent Organisation – Walmart)
Headquarters
Bangalore, India
Products/Services
Electronics, Fashion, Cosmetics, Home essentials, Books
3) Nykaa
Nykaa was established in 2012 as an online cosmetic platform. The brand quickly became one of the leading platforms with products from over 2000 well-known brands across the globe.
To establish a stronger presence, the channel adopted an omnichannel fulfillment approach by opening over 78 stores across India.
It also became the first ecommerce brand to enter the men’s grooming space.
The platform has three in-house brands in the cosmetic sector. Along with this, it has acquired fashion and lifestyle brands like 20Dresses, Pipa Bella, Dot and Key, and LBB.
These acquisitions brought the total count of the Nykaa in-house brands to 9, allowing it to become one of the largest cosmetic D2C platforms in the Indian market.
Founded
2012
Founded By
Falguni Nayar
Headquarters
Mumbai, India
Products/Services
Cosmetics, Wellness, Fashion
4) IndiaMART
IndiaMART’s motto is simple – they connect buyers with sellers. The company had its beginnings in the pre-e-commerce era when India did not have too many online users.
Today, IndiaMART is one of the best eCommerce platforms for B2B businesses. It started off as a website directory platform for businesses all over the world.
However, the Great Recession (2007-2009) impelled the founders to shift focus exclusively to Indian businesses.
Since then, IndiaMART has regularly received various rounds of funding and partnered with many B-town stars like Irrfan Khan to accelerate growth and popularity.
There’s frankly nothing a shopper will not find on its website. On the off chance that they do, IndiaMART also provides a query form that they can fill in with their request.
Here, any buyer in India can find what they are looking for, from industry supplies and healthcare goods to packaging machines and chemical dyes.
If you are an Indian dropshipper or are looking for manufacturers and suppliers for your online ecommerce company, IndiaMART is a great place to find them.
Founded
1996
Founded By
Dinesh Agarwal, Brijesh Agrawal
Headquarters
Noida, India
Products/Services
B2B marketplace, Website directory, Supplier network, Ecommerce platform
5) Meesho
Meesho is one of the fast-growing eCommerce company in India that has created a loyal customer base in the industry within a quick period of time.
It’s a socially conscious consumer brand that wants to empower the newly internet-savvy youth of India’s non-metro regions.
The company owns a website and a mobile app that makes it easier for shoppers to place orders and track the status of their packages.
Meesho does not charge any fee from its merchants for registering on the platform, nor does it take a percentage from their earnings. Its main revenue comes from in-app and website seller ads.
It’s one of the fastest-growing social commerce companies and is rivaled by the likes of SnapDeal and Myntra.
Founded
2015
Founded By
Vidit Aatrey, Sanjeev Barnwal
Headquarters
Bengaluru, India
Products/Services
Ecommerce, Online marketplace, Clothing, Footwear, Consumer electronics, Media and Music, Books, Home and Lifestyle
6) FirstCry
Till only a few years ago, there was virtually no ecommerce brand in India selling baby clothes exclusively.
FirstCry was the first company to enter this segment and has since been the category forerunner.
What started with a chosen selection of baby garments has now grown to include several items related to kids and newborns.
They include – feeding essentials, picture books, bed protectors, baby food, nursery decor items, maternity care products, and more.
It provides a great selection of items and hosts some of the most sought-after brands on its platform, like Hamley’s, Babyhug, The Mom Store, etc.
Its biggest competitor is Hopscotch, which is the second placeholder in the category.
Founded
2010
Founded By
Supam Maheshwari, Amitava Saha, Prashant Jadhav, Sanket Hattimattur (Parent company – Mahindra Group)
Headquarters
Pune, India
Products/Services
Ecommerce, Retail, Baby Clothing, Maternity Wear, Learning books, Toys, Newborn essentials, School supplies
7) BookMyShow
BookMyShow is India’s largest ticketing platform for all types of events and movies. Started as a ticketing aggregator by the BigTree Entertainment company, the platform is the industry pioneer for online movie ticketing in India.
The platform enjoys over 90 percent of the market share in its segment. BMS has over 2 billion page views per month.
You can book tickets through their application, website, WAP platform, or its in-house call center.
Owing to its huge success in the Indian Market, the platform went international by expanding its platform in New Zealand and Malaysia.
It has recently expanded into selling official merchandise as well as monument tickets for popular tourist attractions.
Founded
2007
Founded By
Ashish Hemrajani, Parikshit Dar, Rajesh Balpande
Headquarters
Mumbai, India
Products/Services
Movie tickets, Concerts Tickets, Sporting Event Tickets
8) OLX
OLX is a free-to-use platform that allows sellers to post ads for their new and used products. Buyers can check the listing, chat with the seller and finalize a deal for the product.
This model was developed to give a modern spin to yard sales in Western countries.
Owing to the popularity of second-hand products in India, OLX quickly became a popular marketplace for various product categories like electronics, furniture, automobiles, etc.
Considering the popularity of the automobile listings on OLX, it has launched the OLX Auto initiative. It has set up shops at various locations where verified cars can be bought & sold.
The platform owes its success to the local merchants that used the platform to enter the e-commerce space in their local markets.
Founded
2006
Founded By
Fabrice Grinda, Alec Oxenford
Headquarters
Gurugram, India
Products/Services
Automobiles, Mobile Phones, Furniture, Electrical Appliances
9) MakeMyTrip
MakeMyTrip is a pioneer ecommerce travel portal in the Indian Market. The platform was introduced in 2000 as the first domestic travel portal in India to make travel easier for Indians.
The company has over 28 domestic offices and 7 international locations, along with 4 airport booths for a traveler’s convenience. MakeMyTrip provides every service a traveler might need on the road.
It allows seamless travel by providing cab, rail, and flight bookings. It allows you to scout and reserve villas, hotels, and apartments for your travel ahead of time.
The platform has also recently started dabbling in event hosting and ticketing in the Indian market.
Founded
2000
Founded By
Deep Kalra
Headquarters
Gurugram, India
Products/Services
Flight Tickets, Hotel Reservations, Railway Tickets, Tour Packages, Cab Bookings, and Rail bookings
10) AJIO
AJIO is a one-stop shop for Fashion, Home & Lifestyle products and is part of Reliance Retail’s eCommerce initiative.
It’s an eCommerce store similar to Myntra that has earned the trust and loyalty of customers over time.
In addition to supplying exclusive international labels, the eCommerce portal also has its private label, AJIO OWN.
The platform is focused on providing a wide range of apparel and accessories at an affordable price.
Apart from apparel, it offers Home Decor, Kitchen Accessories, Gifts, Gard